The Basics of Pinterest for Marketing

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Basics of Pinterest

This post is about the basics of Pinterest. It’s for those of you who have had a personal account for awhile now and are wondering how to convert your account to a business account that you can use to market your website, blog, or product.

Learn the basics of Pinterest and how to set your account up to market your website or blog. Images, group boards, Pinterest SEO. Read More!

Before I started to offer Pinterest services and to blog about maximizing Pinterest for your marketing, I had your average personal set up. I was one of the beginning pinners that started with an invitation from someone who was already a member. But I didn’t utilize it for business. I used it to store all the visual eye candy that I found on Saturday’s while sipping coffee all cozy on the couch. I was pinning artwork, drawing tutorials, and my dream rooms. Pinterest was for visual enjoyment or if you were my daughter: a running shopping list of the clothes you want in your closet!

But. Oh the power!! Now that I know how to truly harness all that Pinterest is, there is no stopping me!

[bctt tweet=”Pinterest is a POWERFUL way to market your content and connect with your target audience!”]

Where do you start if you have been pinning recipes and hairstyles and now you want to start promoting your site or product?

Since you are interested in marketing your site, product or service with Pinterest and you are signing up for this course, I’m going to assume that you already have an established Pinterest account. If you don’t, use this reference from Pinterest to get familiar with your account and the process: Pinterest Basics.

Are you ready?

Content You Don’t Need:

We will start here because it’s going to hurt the worst!! And you might as well rip it off like a band-aid. Delete!

Yup. Get handy with that delete key. (or maybe the move option if it’s beneficial still).

If you have odd ball boards that don’t have anything to do with your business and brand, then they have to go. When you delete them, if someone was only following that board, you are going to lose followers. It’s painful, but they aren’t your ideal follower so it should only sting for a second or two.

Clean up the boards you have left. Can you condense topics? Art prints, drawing tips, and illustrations could all be combined to one board if they aren’t main topics for your brand but you think they are still interests of your target market. When you are viewing a board, select all the pins you want to move. Then click “move” on the top right of the board and select the new board that you want to move those pins too.

After you have deleted unnecessary boards and condensed the less important boards, it’s time to start cleaning pins.

You don’t have to go “spring cleaning” crazy here. Do a little pruning and sprucing today. Maybe a little tomorrow. Delete pins that are older than 6 months that don’t have any repins. If you think it’s a pin that is still really important for your account then by all means keep it. If your board has over 100 pins, don’t delete below that. You still want to keep your boards relatively full.

Another option to refresh an older pin that you think is still relevant is to repin it. Yup. Just pin it to the exact same board again. It will move it to the top of the board and put it in your followers feeds again. Maybe it will generate some more love this time around.

Images on Your Blog:

You should have a “Pin” it button or some other method for your readers to share your images and content. I use SumMe for social sharing. You can select Pinterest, Twitter, Reddit, and more. If you are blogging on WordPress you can add something like Social Feather Lite to add “follow” buttons to your sidebar and under each post. It doesn’t matter how you do it, the point is to make your brand easy to share!

Images should be high quality and visually appealing. Use Photoshop and create a blog/Pinterest image template or use an online service like PicMonkey or Canva. Pinterest is visual. You have to stand out in the crowd and draw the attention of all those pinners.

Pin your images more than once. If you are not pinning your images multiple times, you are decreasing the amount of exposure you will receive. That doesn’t mean you need to log on everyday and pin all your blog posts and products again. Instead set aside an hour or so every few weeks and go back through posts that seem to be getting good traffic and repin those images. Another trick is to sign up for Tailwind and schedule your posts out in advance.

[bctt tweet=”Don’t make your Pinterest all about YOU. A good ratio is 80/20. Reflect your audience’s interests”]

Don’t make it all about you. It’s about your followers and what they like. You should be curating boards and pinning content that is interesting to your target audience. There is no way you can possibly supply all of that right? That’s why you curate from your Pinterest feed and from sites you find in your daily travels. The best rule of thumb is that for every 10 pins, you should be pinning two of your own and 8 from others. It’s a ratio of 80/20 (it’s okay if it goes a little more toward 70/30). Just make sure you are pinning other content besides your own.

And don’t just pick a pin willy nilly because you need to pin something. Pin things that make your boards look good! Pins that are ideal length, in a color scheme similar to your brand, or that have a topic that you know your audience will find valuable.

Follow people who you know post content that you will be able to repin regularly. Hop on over and follow me on Pinterest as well 🙂

What Boards Should You Have?

  • Just Your Blog/Website/Store
  • Boards for Your Brand
  • Interests of Your Target Audience

That list seems pretty broad and vague. I get it. But I can’t specify exactly what you need without understanding your target audience. That varies based on what service or product you provide.

It’s a little easier if you are a lifestyle blogger. Your boards could be: fashion, recipes, DIY projects, Holiday decorating, etc.

If you are a web design service: Your boards might include: web design, basic html/css tips, social media marketing, etc.

See how different those are? You really need to dive into your target audience and their interests to see how you should be setting up your boards. We will get to that when we discuss Pinterest analytics for business accounts.

Join Collaborative Boards

You can use this site to find group boards: http://pingroupie.com/

There are also business and blogging Facebook groups that have group boards that you can join as a member of their group. Blogging Boost is one of these groups.

Another way to find group boards is to just start searching. Enter your key term in the Pinterest search bar. Select “boards” under the bar to look through all the boards related to your search term. If they have a little “double person” icon on them, then you know they are a group board. Click the board and see what the description says about joining. Check the number of followers and other pinners. Lower numbers might mean that you spend time and effort pinning to the board and there really isn’t a return on your time investment. It’s tricky. Maybe the board is just starting and could boom soon. If you think it’s worth it, try it for awhile. If you seem to be the only one pinning and you don’t see any repins from that board, you can leave it.

Make collaborate boards work for you by participating. Don’t just pin your content each week and expect the board to provide you with reins and followers. You need to repin from that board, like other pins, and comment where appropriate.

Follow the rules of the group board. If the rule is one image per day, then be sure you only post one image per day. If you come across as spammy or only promoting yourself, it’s very likely that you will be kicked out!

SEO Optimization for Pinterest

You board descriptions, image descriptions, and your profile need to contain key words that are relevant to your target audience. They should be words that represent your brand and that your audience and followers will be searching. Pinterest works like Google. It searches through different parts of your pin to find relevant information and then returns a result when someone types in a key term.

The section under the search bar allows you to filter your search based on “pin”, “pinner”, or “board”. Pinterest is using an algorythim to look through the words on each of these sections to pull results. You want to make sure you are found for your key terms whenever someone enters specific key terms.

Add relevant terms to your boards and your pin descriptions. Notice I said relevant. If you add “podcast” to something that isn’t related to a podcast at all, you are being spammy and deceiving. Don’t do that! It’s frowned on. And the audience who searches “podcast” won’t appreciate your non-related content showing up. They won’t click on it.

More Than Just the Basics of Pinterest

Those are just a few of the key points that will help you with the basics of Pinterest and starting to curate boards that help you market your small business. Are you feeling a little overwhelmed? Or was that just enough information to get you started? Learn more by signing up for Small Business Pinflation.

What other questions do you have about creating a “marketing powerhouse” with your Pinterest account?

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5 Comments

  1. Shelly Schmidt on January 14, 2016 at 7:26 pm

    Great Pintrest info and recommendations! I have to say, I love Pinterest : )

    • Rhoda Toynbee on January 14, 2016 at 7:33 pm

      Thanks Shelly!!
      I agree. Pinterest is so easy to love 🙂 And so easy to get lost on for a whole morning. Just keep the tea hot and the blankie snuggled and I am good to go!

  2. Kim on January 16, 2016 at 5:41 pm

    Wow, this is such valuable information. Common sense, but I bet much of what you say will seem new to most of us! Thanks for sharing your considerable knowledge!

    Kim CCMC

    • Rhoda Toynbee on January 16, 2016 at 6:51 pm

      Thanks Kim 🙂

      I’m glad you found the post useful. That’s what I was hoping for!

  3. Kim on January 17, 2016 at 5:24 pm

    Hmmmm, something for me to consider.

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