Rethink Your Pinning Strategy
What are your goals with Pinterest? How do you plan to accomplish those goals?
If you don’t have specific goals for your Pinterest marketing strategy, it’s time to make some now. If you do have goals, it’s time to refine your pinning strategy so you will reach and possibly even exceed those goals!
Maybe you are looking at your screen right now and saying “if I knew what I should be doing then I could make a plan”. Don’t worry. I have a list to get you started!
Possible Pinterest Goals:
- Increase your followers by a certain number or percent.
- Increase your overall audience engagement (more pins, comments, participation).
- Create a regular pinning routine.
- Generate more traffic to your blog or website.
- Create a business account.
- Implement Rich Pins and Promoted Pins.
- Make your website Pin-tastic (optimized for ultimate pinning).
Now that you have a list of possible goals, find a place to write them down. Be specific. How many followers do you want to increase by in a month (or each day)? How much time are you willing to spend each day or week on your pinning strategy? How much money do you want to budget for promoted pins? We are going to set you up for success. You will either meet or surpass your Pinterest goals!
Prioritize your list. Which goal is your #1 priority? Once you have your list in order, start with the first one and then work your way down. Ready?
These tips are not in any particular order. Find the information that suits your needs best and start there.
More Followers and Increased Engagement
1. Optimize your pin descriptions with key terms and words that are relevant to your site, product or service.
2. Use simple board names that are also key search terms. Yummy Vittles will not be a common search term. If “food” is just too boring, then label your board “Food: Yummy Recipes”. At least you have two good key terms.
3. Apply for and implement Rich Pins. You might have to get your developers help with this one (If you have Yoast on your WordPress blog you should already be good to go. You can learn more about this step in my Pinflation Course).
4. Pin daily. It’s important that you pin at strategic time and that you have a regular presence that ensures your followers that you are going to be around and pinning decent content. There are tools that help with automating this. You don’t have to sit on your computer or phone for hours a day to be successful at this!
5. Make sure your images are enticing and make others want to share them. Ideal pins should be vertical, optimal colors, and contain text.
6. Optimize your pin descriptions with key terms as well. Pinterest is a search engine similar to Google. Key words in your board titles, image titles and descriptions increases your chances of being found! Positive words are more likely to be searched than negative words.
7. Share your pins on social media occasionally.
8. Promote your pins and boards with your emails or on your blog. There are widgets that make sharing your pins and specific boards super duper simple. You can also add CTA’s (call to actions) to your emails or blog posts for your readers to follow you on Pinterest.
9. Make sure you have a “follow” button and a “pin it” button installed on your site. This makes it easier for them to share your content when they find it and follow you after they connect with your content.
10. Sponsor a Pinterest contest. They are super way to generate more followers because you can make “following” a part of your contest requirements. Get their email address to notify them that they have won (which also increases your mailing list – if they opt in).
Increase Website Traffic
1. When you write your description, include a CTA. Give a few tips or some general information about the product or blog article, then tell them to click through and read more. Or tell them where to buy. Make it enticing and they will most likely click through.
2. Create content. Having great content is the best form of marketing. Create images that are Pinterest friendly for your blog posts and products. There are also some sneaky ways to add “Pin Worthy” images to your post even if you like a different size and color of image for you blog posts or products.
3. Get Rich Pins. Apply for rich pins if you write articles, post recipes, sell products, etc. They lead to much higher click throughs. You can learn more on the Pinterest site.
[bctt tweet=”Rich pins on Pinterest make your account look more reliable and provide your followers with more information. #PinterestProTips”]
4. Make sure your images are optimized for Pinterest. They should be vertical, brighter colors, with a natural or none distracting background. Images sizes should be 720px wide and at least 1200px long.
5. Every board that you have should have a category and a description. This is another place that Pinterest “looks” for key words. People search by topic and then look through pins, boards, and pinners. Make sure they find you!
1. Your boards should be set up to offer solutions and things that your followers find interesting. You should also take advantage of the seasons and all the fun things the holidays offer. If you are targeting creatives then you could have a board that contained DIY Holiday Decorating Tips. When the season is over, drag your board to the bottom of your feed and move up the next season’s boards.
2. Rich pins apply here as well. If you offer a product, the rich pin will show the price of your item. If that item goes on sale, Pinterest automatically updates the information on your pin and your followers will see the new sale price. Very handy!
3. Add text to your images. Headlines or text that entice your followers to click through or repin will increase your traffic which in turn increases sales.
4. Create a board that has product or article images just for Pinterest. Offer products early on this board or provide sneak peeks. People will be more likely to follow if they feel more excited about your content, and feeling like they are getting advanced information increases that excitement.
Are you ready to set up your pinning strategy? You should be feeling like you have a pretty good handle on what you need for your Pinterest Marketing plan. If you feel like you still want to learn some more check out my Small Business Pinflation course. You can also join the Facebook group to ask questions, chat, and discuss all things Pinterest marketing.
Follow me on Pinterest 🙂