More Website Traffic
Content is king. Creating content isn’t always easy. It takes time. It takes thought. And sometimes you just don’t want to focus on that. There are things on your to-do list that seem way more lucrative or fun. One of the number one reasons for a website though is information. It’s a platform to share and engage with your audience. If it isn’t your number one goal already, it needs to be.
If content is king, then the design of the site is queen. How easy is it to read that content? Is it easy to find more information, resources, and services? Don’t let your audience stumble around looking for the right link or the “Where’s Waldo” page in your menu bar. You need to engage your audience, keep them on your site longer, and make them want to come back. These five simple tips on how to get more website traffic are a good place to start.
Is it Readable?
If your site has tiny, hardly readable fonts there is a big chance visitors would leave it at once. If I feel like I have to zoom in on the text I know I will most likely go find the information somewhere else. The web is a big place with plenty of options.
Besides making sure that you have the needed amount of whitespace, lists displayed with bullet points and all the advertising elements, banners, and sliders displayed in a way that they don’t distract a user from your content it is also better for SEO (search engine optimization). If your text is squished, in super long paragraphs, or full of choppy context then your SEO score won’t be as good.
A Parallax Story
Telling a story is always a good way to engage your audience. Creating a parallax scrolling story is an even better way to tell that story. It is a major web design trend and for a good reason. It is a catchy way to offer a visual story that delivers your message. It helps you tell your story about your products and service. It keeps your audience wanting to see what comes next.
Fast Loading Speeds
We all like instant gratification. You can deny that. We want to see the next cool thing, the fastest way to the next location, a quick meal, and our information isn’t any different. If you haven’t caught their interest almost instantly, you probably won’t catch it. If your site takes forever (more than a few seconds) to load then that visitor is moving on.
You should optimize your images and make them load as fast as it’s possible. One way to optimize your images is to use Photoshop. Save your images for Web & Devices to reduce the size without losing quality. There are also plugins available for your WordPress site that will optimize the file size of your images. And don’t forget about online resources such as Smush.it.
Icons are like road signs. You glance at them and you know what to do or where to go next. They also help to guide your eye from one section of the site to another. Newer methods of grids make them act like text. They can resize to be optimal size on small screens, their file size is minimal, and you can change their colors to fit your sites theme. Font Awesome is an amazing resource for both design and development and they have a huge selection.
Responsive Is Not Just an Option
The majority of your audience is starting to use mobile devices to interact with information now. Reading blogs while they commute or a have a few minutes during their lunch walk. Don’t believe me? Check your website analytics. Look at the section that shows you which type of device they viewed your site on. The majority are probably still “desktop” but the number of “mobile” or “tablet” are creeping up there. Mot likely about 40% of your traffic are mobile device users. That’s a really big reason to make sure your site is responsive.
Responsive design is not just about the layout. It’s also about the content (see the point on readability above). Mobile users don’t have time to read long paragraphs of text written with tiny letters. Your mobile version should concise clear call to actions. Reading on a small screen is not fun, so make sure all the text on your site has comfortable size, and don’t make users to zoom in.
Make sure your site is dynamic, quick, and user-friendly so that your visitors engage with your content, your sales increase, and both you and your visitors enjoy the process. Following these five tips will help you get more website traffic. If you are feeling overwhelmed or don’t know where to start on this process just remember to take baby steps. Pick one of these and focus on that first. If you don’t have the time and you don’t want to worry about it, I’m here to help 🙂