Using Pinterest for All Types of Business
Pinterest is a search tool that is set up for visual discovery. Using Pinterest for all types of businesses is an effective way to increase followers and traffic. People search Pinterest for inspiration, activities, and to shop. It’s a social way to share things that you find visually appealing while also saving them for later reference.
Having a presence on Pinterest with your product or service is vital to gaining more followers and traffic to your website or blog. Knowing how to market your blog or product on Pinterest for all types of businesses will increase your traffic and sales. Users will collect and share their favorite things with other users which will inflate your exposure.
If you have been thinking that Pinterest just isn’t right for your business, or you just don’t have the time, you could be making a big mistake! Pinterest is a platform that users go to when they want to purchase something or find information about the latest trends. Businesses that use Pinterest effectively will create more traffic which leads to more sales.
Even though Pinterest is older than Facebook, it is the 2nd largest social media site and generates a significant amount of traffic.
Pinterest will help your brand or business:
1. Get more traffic
2. Increase sales
3. Collect information about your market which helps with your future content & product development
4. Increases brand awareness
5. Helps you develop loyal fans and brand advocates
6. Helps your site rank higher on search engines
7. Reduces your marketing expenses
8. Have others create content for you – for free…so you don’t have to do all the work (this does not happen in Facebook, Twitter!)
If you want sales, then you need traffic. To increase your traffic you need to be generating interest in your product or service. You can’t possibly tell ALL the people. You need social media to help and using the largest visual platform is the way do that.
Now you are probably thinking “I’m an infopreneur” or “I don’t sell physical products”. That doesn’t matter. If you create content of any kind you can use Pinterest. An engaging photo and a url are all you need. Pinterest is beneficial for product and service businesses, large brands, bloggers, the flower shop down the street, and everything else you can imagine.
Besides being a place that people go as a consumer, Pinterest is actually more of an “evergreen” site. You don’t make a post and then it’s buried in less than 5 minutes (hello Twitter and Instagram). Your content can circulate multiple times, go viral, or linger and create a steady stream of followers and traffic.
Pinterest is also not just for people who like pretty pictures and DIY crafts. There are boards from everything. Fitness, food, marketing, design, blogging, and more. All you need to do is browse around for a minute to realize that there is a wealth of information on Pinterest and a wealth of traffic!