Should You Be Using Pinterest for Your Business?
It’s a legitimate question. Should you use Pinterest for your Business? Whenever there is something that is pronounced the “latest and greatest” on the internet, you will find divided opinions. Some will say Facebook is better. Others will opt for Twitter. You have to look out for the best interest of your business and do what you enjoy. If you hate Pinterest, then it’s a no brainer that you shouldn’t use it. There are plenty of other options.
Pinterest has been around for awhile. It just continues to gain momentum. With some social media platforms, if you weren’t one of the first to join the craze, then you really have to work to create a following and loyal audience. Pinterest is a little different. You can start revamping your account and still boost your followers, increase traffic to your site, and ultimately inflate your sales (if that’s your goal). Having a business account on Pinterest is one way to provide organic traffic to your blog or website.
Organic reach on Pinterest is higher than that of Facebook and Twitter because the number of people who see your pins is often greater than the number of your followers. ~Elegant Themes
Interest in using Pinterest for business is growing. If you believe that you just don’t have the time to learn another social media platform, you can hire a consultant. Having your boards curated, pins added regularly, and content from your site placed where it is viewed most is a great way to go.
For the “Do it Yourself” type, you will have some reading and studying to do. There is a plethora of resources on the internet about best ways to incorporate Pinterest into your business, how many times to pin a day, how you should arrange your boards, where you should be getting content, how large your images should be, etc. It can be super overwhelming. My recommendation: take a class!
Learning and implementing something new always comes with a bit of a risk. Social media is no different. A consultant will provide up to date services (because after all they are spending most of their time focusing on just learning the ins and outs of Pinterest as well as the latest trends). Teaching yourself is your next best option. Guided learning with a course is the perfect way to go.
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A great way to diversify your marketing strategy and online presence is through using Pinterest. It’s a platform that is growing. Demographics show that male users are close to making up 50% of Pinterest users now. Major brands are using it to market their products and services. Realtors, business to business services, infopreneurs, bloggers, and Etsy sellers. Pinterest could mean the difference between 0 sales or 100. Are you missing out?
This course covers creating pinnable images, SEO, pin scheduling and setting up your business account. Click the button to learn more and to enroll now!